Spotify App Raises Money for Charity from Cheesy Tunes
The Guilty Pledgers app requires party hosts to sign in using Facebook, then open up a party playlist. Friends can then pledge a minimum of £2 to any of a range of charities – more than 13,000 available on the Just Giving website – in return for adding tracks of their choice to the playlist.It’s the first fundraising app to be launched on Spotify.
“We wanted to make fundraising as feel-good as possible,” said Andy Whitlock, who created the Guilty Pledgers app with Katy Theakston and Ben Tomlinson, two former colleagues at London creative agency Poke.
“We think it’s a shame that guilt is often used cynically in charity marketing: make people feel bad, then ask them for money to feel okay again,” explains the Guilty Pledgers website.“We wanted to turn ‘offsetting guilt’ into something fun, where everyone gets to feel brilliant.”
Spotify helped fund the project, which sends people directly to Just Giving to make payments, rather than taking them and passing them on. While hosts have to create their party from within Spotify’s desktop app, guests can pledge from their mobile devices through the Guilty Pledgers web-app. Sources: The Guardian, Guilty Pledgers