Project Description

JWT Brazil introduces: “Superformula” to fight cancer.

The first step in the fight against cancer is believing in the cure. But the chemotherapy treatment is difficult, especially for a child. To help them believe, we worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment: Transform the chemotherapy into a “Superformula.”