The coffee farmers grow the beans and we drink the coffee. Ever wondered what happens in between? Only 15% of the value of coffee remains in the coffee producing countries while 85% of value added activities happen in the western countries. Moyee’s mission is to fix the broken coffee chain by going back to Kaffa, the birthplace of coffee, and invest in western standard roasting packaging and equipment for the famers and have the finest roasted coffee beans delivered directly to you or your coffee shop. A big thumbs up for the world’s first fairchain coffee.