Project Description

Dutch company KoopeenKoe.nl (Buy a Cow) not only produces certified humane meat, but it also prevents food waste.

On the website people can collectively buy parts of a cow; only when all parts have been sold the cow will get slaughtered. You can trace back where your cow came from and watch a video clip to find out about its life on the farm.

Food waste is a massive environmental problem and millions of cows are being slaughtered to end up in the trash bin. By bringing the meat directly to the consumers, ‘Koop een Koe’ discards supermarkets of throwing expired unsold meat away.

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