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#NoMakeUpSelfie Trend Raises £1million for Breast Cancer Charity

In the past few days  Instagram and Twitter have been bombarded with selfies  with the trending #nomakeupselfie  hashtags. The goal of these ladies posting their bare faces on social media was to raise money for Cancer Research UK by urging people to text  ‘PINK’ to 70300 or ‘BEAT’ to 70007.

The trend seems to have begun with author Laura Lippman who posted a picture of her bare face in support of actress Kim Novak who was criticised for her looks, but has since become associated with charity Cancer Research after people began adding the hashtag #breastcancerawareness to the selfies. After noticing the trend, the charity sent out a tweet saying: “We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” And it has raised over £1million in the first 24 hours alone!

Some UK celebrities are also supporting the campaign such as actress Kym Marsh and singer VV Brown who wrote on Twitter: “My aunty Sandra sadly died to Breast Cancer. This is my #nomakeupselfie for #breastcancerawareness. Spread the word!”

The selfie campaign has also sparked a Facebook page No Make Up Selfie For Cancer Awareness. Go check it out!

Sources: Telegraph UK, Metro UK

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