Break Up Box Soothes Broken Hearts While Helping Women in Developing Countries
You may remember Unbox Love the subscription service that helps busy couples revive their relationships with date ideas in a box. For those whose relationships are beyond repair, Japan’s Shitsuren Box — which translates as Break Up Box — aims to soothe recipients’ broken hearts while also supporting pregnant women in developing countries.
Designed by Japanese goods retailer Brandear, the ‘Break Up Box’ has been crafted to heal ones broken heart with the help of a guide on how to let go of your ex, a pack of tissues, and some ‘stress-relieving’ bubble wrap that they can take their anger out on. Once the first anger has been relieved and the box is left empty, they can start packing the box with items leftover from their relationship. The package, now filled with tangible memories, can be sent back to Brandear. The items inside are valued and a small remuneration is offered, while the items are sent to those in developing countries who may need them. At the same time, Brandear also donates JPY 100 to reproductive health NGOs that deal with pregnant women and couples in those countries, such as JOICFP.
The scheme aims to take the edge off a bitter relationship breakup by enabling some good to come out of it through charitable giving. Are there other ways charities and nonprofits could engage consumers through kind initiatives such as this?