Better Awards

Our mission

‘Better Awards’ mission is to curate and spread stories of innovative individuals and initiatives that make the world a better place as much as possible.  Unseen pioneers and unsung heroes deserve to be seen, recognised and supported. Together we can help them change our world.

How it works

Each month 10 world-changing nominees are running for the Better Awards of the month. The winners will be chosen by you! And not only by you but also by our monthly guest judges who influencers in their own field of expertise. All of the monthly winners will be ‘competing’ for the BIG Better Awards in January 2015. The ultimate winner will be granted time and expertise from creative directors, strategists, designers and social media managers that have worked for renowned international brands.

What we believe

If.. everyone on the planet shared a Better Idea daily, the world would be a better place. If… everyone would take action through donating their time, money or space being Better is inevitable.

Who are we?

Better Awards is a daughter entity of creative agency MAKE Amsterdam. MAKE Amsterdam creates ‘brand adventures’ for international world-class brands. We are privileged to do so and love our jobs. As an agency we want to pay it forward and donate a portion of our expertise, time and network to the unsung heroes and unseen pioneers who are warriors in making the world a Better place.


Overtoom 197-4
1054 HT Amsterdam

Would you like to nominate a person or initiative for the next Better Awards? Click here


Lilly Dimling
"What an interesting and interactive social media initiative. We can learn from you."
Vince Gunn
"Delighted to get involved and be a judge."
Dawn Loggins
"Great concept and something I'm happy to be involved in."
Danielle Crook
"Love the Better Awards intent & execution. Very smart. Very inspired. "
Andrew (Andy) McKeon
"Cool Concept, happy to join in!"

August Judges

We are proud to reveal our latest round of prolific business, cultural, creative and student judges.
Ahmed Al-Rawi

Ahmed Al-RawiAssistant Professor at Concordia University


Author of “Media Practice in Iraq” and a scholar with over 40 published research papers. Served as a communication officer and spokesperson for the International Committee of the Red Cross in Iraq and later as a consultant for the ICRC in Amman, Jordan. Worked as a freelance radio correspondent and a journalist for a number of news outlets.

Emily Cummings

Emily CummingsInventor & Entrepreneur


Currently studying Management and Sustainability at Leeds University. Has won the Technology Woman of the Future award in 2006 with her application for a sustainable design competition. She is currently developing a re-designed evaporative refrigerator, which can be used to transport and store temperature-sensitive drugs in developing countries, for which she has received numerous awards and an immense acknowledgment in the world of sustainability and innovation.

Jürgen Griesbeck

Jürgen GriesbeckFounder Streetfootballworld, co-founder


Enthusiastic about system change and football (soccer) as a force for social good. With streetfootballworld we gather the best in class social enterprises that promise to increase and/or accelerate impact significantly by integrating football into their local solutions. Now trying to mobilise the football industry to contribute efficiently to sustainably scale the impact.

Martin Johnston

Martin JohnstonVP Toms EMEA (2011-2015), co-founder


A highly focused and motivated Strategic Brand builder, naturally disciplined, proactive, creatively driven and intellectually curious. Able to understand product line concepts in relation to fulfilling brand & financial objectives, a multi-tasking ‘driver’, able to BUILD, lead and inspire a team, overcoming obstacles that may arise.

Charlie MacGregor

Charlie MacGregorCEO & Founder of The Student Hotel


Originally from Scotland, Charlie moved to Amsterdam and created The Student Hotel in 2007. The mission was to develop and operate 5000 student beds within the Benelux. By now, The Student Hotel has received numerous awards and acknowledgments and in the coming 2 years The Student Hotel will open 6 more projects in the Netherlands with the ultimate goal to expand into the rest of Europe.

Jacqueline Bosselaar

Jacqueline BosselaarDirector & Co-founder Het PR Bureau


Jacqueline is a co-founder of six collaborating creative companies, amongst others Het PR Bureau (The PR Agency). As Innovation & Excellence Director she has a passion for the future workfield. Jacqueline believes that Public Relations is broadening and becoming more dynamic and impactful every day, and that the PR industry needs to innovate accordingly in this connecting age. Jacqueline has been listed in TheNextWomen100, a ranking of the top 100 most successful female entrepreneurs in the Netherlands, for two consecutive years.


Meet All Judges

August Nominees

Nominate an idea

Would you like to nominate a person or initiative for the next better awards? Share your idea with us, so we can share it with the rest of the world.