Better Awards

Our mission

‘Better Awards’ mission is to curate and spread stories of innovative individuals and initiatives that make the world a better place as much as possible.  Unseen pioneers and unsung heroes deserve to be seen, recognised and supported. Together we can help them change our world.

How it works

Each month 10 world-changing nominees are running for the Better Awards of the month. The winners will be chosen by you! And not only by you but also by our monthly guest judges who influencers in their own field of expertise. All of the monthly winners will be ‘competing’ for the BIG Better Awards in January 2015. The ultimate winner will be granted time and expertise from creative directors, strategists, designers and social media managers that have worked for renowned international brands.

What we believe

If.. everyone on the planet shared a Better Idea daily, the world would be a better place. If… everyone would take action through donating their time, money or space being Better is inevitable.

Who are we?

Better Awards is a daughter entity of creative agency MAKE Amsterdam. MAKE Amsterdam creates ‘brand adventures’ for international world-class brands. We are privileged to do so and love our jobs. As an agency we want to pay it forward and donate a portion of our expertise, time and network to the unsung heroes and unseen pioneers who are warriors in making the world a Better place.


Overtoom 197-4
1054 HT Amsterdam

Would you like to nominate a person or initiative for the next Better Awards? Click here


Lilly Dimling
"What an interesting and interactive social media initiative. We can learn from you."
Vince Gunn
"Delighted to get involved and be a judge."
Dawn Loggins
"Great concept and something I'm happy to be involved in."
Danielle Crook
"Love the Better Awards intent & execution. Very smart. Very inspired. "
Andrew (Andy) McKeon
"Cool Concept, happy to join in!"

September Judges

We are proud to reveal our latest round of prolific business, cultural, creative and student judges.
Tim Vine

Tim VineHead of Public Affairs, Premier League


Tim plays a key role in the Premier League’s relations across with UK Government. He is also responsible for the Premier League’s relations with international federations, associations and leagues and oversees the organisation’s international development strategy – which includes its flagship project Premier Skills, a partnership with the British Council that operates in 26 countries around the world. Before joining the Premier League, Tim spent three years as a Press Adviser to the Sports Minister Richard Caborn, at the Department for Culture, Media and Sport.

Vladimir Borkovic

Vladimir Borkovic Co-founder Streetfootballworld, FIFA Master in Management


As a co-founder I am the Network Director at streetfootballworld since 2002. I am responsible for the creation and development of the organisation’s network. My scientific expertise and interest lie in applied socialisation theory and in developing community-based monitoring and evaluation systems. I also supervise the operational management of Football for Hope, the key element of the strategic alliance between FIFA and streetfootballworld. In the academic world, I tutor at the FIFA Master in Management and had the opportunity to lecture in over 30 countries around the globe.

Neel Shah

Neel ShahBusiness Director of Strategy, Libero Sports India


At Libero Sports India he is responsible for guiding corporates, government, grassroots programs, academies, professional clubs, NGOs and educational institutions with building sustainable football businesses and programming. Prior to moving to India, Neel spent 7 years with New York based Major League Soccer serving most recently as the league’s Director of Fan Development. Neel enjoys playing football, running marathons, writing and exploring the world through travel and personal interaction.

Michele Cox

Michele CoxInternational Ambassador for New Zealand Football, International Football Consultant for UEFA


Dr Michele Cox is a former New Zealand international footballer who also played club football in Germany with TSV Siegen. She went on to become the Head of Women’s Football for New Zealand Football and the successful Bid Chief, Marketing and Communications Director, and LOC Ambassador for the inaugural FIFA U-17 Women’s World Cup New Zealand 2008. After many years with FIFA as a Member of the FIFA Women’s Football Committee as well as Instructor and Consultant, Michele now works primarily as International Football Consultant for UEFA. Outside of football, Michele is an author of 5 books including a series of children’s football books. She holds a doctorate in Health Promotion specialising in Physical Activity as well as an MA (Hons) in Psychology and a Post-Graduate Diploma of Business (Marketing).

Santiago Halty

Santiago Halty Founder and CEO of Senda Athletics


Soccer is king in Argentina, where Senda Athletics founder Santiago Halty grew up. He doesn’t remember a time when he didn’t play. Soccer for Santiago, was more than a game: it was a way to spend time with friends, a path to self-confidence and the means to learn discipline. It is from that foundation that Senda –which means “path” in Spanish – grew.

Santiago focuses on sales and strategy, working to develop relationships with teams and companies that recognize the value of craftsmanship and Fair Trade. He works on Senda’s soccer ball collaborations with companies like Google, Clif Bar, and universities like UC Berkeley and Stanford.

When Santiago is not at Senda’s offices he can be found assist coaching East Bay United’s Arsenal U-18 team, playing pick up soccer, attending San Jose Earthquakes game, and going to entrepreneurship events across the Bay Area.



Meet All Judges

September Nominees

Nominate an idea

Would you like to nominate a person or initiative for the next better awards? Share your idea with us, so we can share it with the rest of the world.